Summary
Product teams often build features nobody needs. That’s not why they exist. Yet, often, they face a trap. The question is how fast they can drop bad ideas.
Product discovery helps teams quickly de-risk ideas, separating signals from noise and ultimately enabling them to drive value sooner. Sadly, many teams misunderstand discovery and fall prey to predictable and often avoidable traps.
Key Takeaways:
- What’s not product discovery: Clarity on what is often defined as product discovery, but it’s actually a lie.
- Most Dangerous product discovery mistakes: Understanding how to overcome costly mistakes product teams often make.
- The mindful product discovery: A brief overview of what product discovery is and its core elements.
Who is David Pereira?
I grew up in a small Brazilian town where curiosity was my ticket to the world. My journey has always been about making a meaningful impact, from coding my first applications to helping global teams solve complex problems. Titles don’t drive me—responsibility and results do. I’m also a failed rock star who traded guitar riffs for building products, but I never stopped believing in the power of creativity to shape what’s next.